Spicey | OIG:
Welcome back, OIG family to another exciting episode in our AMA series. Today we had the privilege of speaking with Mattias, who is the founder and CEO of Corite. Corite aims to revolutionise the music industry by integrating blockchain elements such as fan base marketing, fan base funding, a robust native token, and unique NFT elements. Mattias, could you tell us a little bit about how you got started with Corite?
Mattias | Corite:
Yes, that’s a good question. I can talk for hours. But I really try to keep myself brief. But yeah, the background long background is I’m a music guy. From the get-go, I started off as a musician a pretty long time ago, you can see on my hair colour that I’m not in my 20s anymore. But I was playing a lot. And during the 90s I made some records but I was like in the kind of you know, in the independent field, never got rich on my music, but I loved it. But then I ended up as a management consultant for several years and all of a sudden, I got my dream job which was at the biggest label on the planet, Universal Music. So I was heading up the commercial distances for Universal Music in Scandinavia during a very, very exciting time in the industry because it was when Spotify was launching and the whole revolution of streaming was happening. So we are basically I was in the middle of the of everything. Changing the model of how Universal Music worked in Sweden from being like this CD sales organisation to becoming this streaming marketing organisation that basically the labels are today. So with that revolution, I got to gain a lot of insights. And then after Universal, I also spent a couple of other years at the big media House working primarily with eSports And I realised that in the gaming industry, there were so much better in making business model that sort of combined the power of the artists in that case gamers or hosts, but with the fans, so like services like Twitch and emerged, and all of a sudden, there was like a fan economy built, which never had happened actually in the music industry, except in spite the fact that the music industry has always been about fan relations like you should have your fan base, and it’s always the fans that drive your success, etc. So that is like the thinking behind Corite, I would say We saw the trend that with the streaming came like a huge amount of music that every day today 70,000 songs are released on Spotify and other services, which is crazy, it’s really cool. But also a hassle. If you’re an artist, it’s a tough competition to sort of cut through the noise out of 70,000 songs. And we thought that the old model where we came from, like the record label deal, where you signed to a label and you get a piece of the royalty, but the label takes the most of it. And then the label gives you some money for production and they give you some marketing support, we thought that that is an old model. So that’s basically the reasoning behind copyright is to find a power that is big enough to support a much bigger number of other professional artists, which is the independent artist's community out there. And the only problem we thought was big enough was the power of the fans. So that’s the mantra that drives us and is behind Corite, we tried to build the platform that unleashes the fan power. So we can, the artists can get help from their fans to get funded, but also to get promoted and to grow together. And that’s what makes Corite unique. I would say it’s the fan power element.
Spicey | OIG:
For sure. And you mentioned, you know, the revolution of the streaming music service. And I think that has played a huge role in how we actually view the actual art, and how we view music in general or listen to music in general. And that number is staggering. You said 60 or 70,000 new songs on Spotify daily. Yeah. And so that obviously shows that the market is huge, right? And that a lot. There’s a lot of potential here. So let’s jump straight into it. Um, could you tell us how can the average user make money let’s say, or become profitable at Corite. You mentioned obviously, the fan base is a huge integral part of this aspect. But let’s dive into a little more detail there.
Mattias | Corite:
Yeah, sure. So the two target groups of Coritet are obviously the artists and the fans. And what we want to do is help the artists turn their fans into backers. And that is what also could make some money for the fans. So the project that we have launched today, which is a platform that’s on BNB chain, We just launched our beta version of the blockchain product just a couple of weeks ago when we had our first big campaign with Alan Walker this weekend. But the way that we make it possible today is basically the artists put up a campaign. And the artist then sets a target for how much money they want to raise. And then they also set the percentage, how much they’re prepared to share with the backers. So here comes the sort of twofold earning. And then the backers, invest in the project, not only with money, they will also invest with their activities. So they will do missions, and they will help the artists by sharing the music and all these things. And for that investment, they get a piece of the royalty, when the song is streamed on Spotify and Apple Music and all this stuff and Corite, we make sure that this is possible. So we handle the whole sort of the fundraising process. But then we also help the artists distribute a song to Spotify and the others, and we bring back the money, and we give it back to the backers. So the backers can make money when they pick songs that they like, which then potentially become hits. And the artist could make money now they could raise money to fund their project. But of course, they also will make money when the song is streamed on Spotify and the others. So that’s the baseline model and what we have today, tomorrow and into the future, we’re working now to sort of launch a very unique it, we call it like listen and earn model, which is the more gamified model where we play with more elements. So for instance, these missions, when they, let’s say, the artists tell the fans, now it’s time to share the song even further, then they can put up a list of missions that the fans need to perform. And for that performance, they will earn fan power points on our platform. And then with the fan power points, they will give the get to get different kinds of rewards. And eventually also share of the token which is which are token that we’re about to launch shortly. So we have two elements. One is like investing in the song shares, and the other is like listen and earn model.
Spicey | OIG:
Yeah, really cool. I mean, to have a fan base, that’s actually pretty much your investor base as well, by turning your fans into backers. That’s very interesting. And you know, the activities you mentioned, really, it solves a social aspect of promoting and getting the word out there. And it also engages the community to do the same. It’s a win-win for everybody involved. Right. So very, very cool stuff. So on the topic of marketing as well, what about it and your partners? How do they involve themselves in that aspect?
Mattias | Corite:
Yeah, so it’s marketing, as you know, in the crypto space is an essential part of success. And you need to have a lot of partners within the crypto community, which we have right now. So we managed to raise some funds during the last six months. So we have a lot of investors, and we have a lot of key opinion leaders connected to the product within the crypto field. But also in our case, it’s so important to connect to the music community, because that’s where the artists are, and we need to sort of bringing them on board. So with that, we of course come from the music industry. So we have a good network on our own, like in the Scandinavian territory. We also hooked up with a great American company called HITCO, which is run by LA Reed, who is like a legend in the American music industry, and also Charles Goldstuck. And these two fellas started RCA Records in the 90s. And they have been signing pretty much all big household names on the US market over the years. So these are important partnerships for us as well. But then also, of course, the artists we have already in our Fiat pilot released around 200, different campaigns with different artists of different sizes. But most recently, we did the first out of many campaigns with a huge DJ Alan Walker, which is a super cool concept we launched it this Friday, but it’s already fully funded. And we got ourselves more than 3000 backers to that particular campaign only. So that’s a really proof point that also not only the small independent group up and coming artists can use our platform, but also very established huge artists with a huge community. So that’s the trick. I think that’s what one in the marketing going forward, we will basically use these hero projects with huge artists to show anexample, this is what could be done. And then we hope that that will bring more of the sort of mid-sized independent professionals to join the platform, but simultaneously also the bigger artists like Alan, he drives a lot of traffic and drives a lot of backers. So that’s how we get more users in general to the system. So I think it’s a combination of traditional music marketing and crypto marketing. That’s what we’re trying to accomplish
Spicey | OIG:
Ultimately, for mass adoption to become reality with regards to the music industry and blockchain industry, we will need the, you know, the kings and queens of the music industry to start, you know, venturing into, into this side of the industry. And that’s, that’s a very good point you make there. Let’s go into a little more detail about the key features that core eight brings to the industry, you know, and how does that differentiate you from the competition? And also, on top of that, who, who is your competition really?
Mattias | Corite:
Well, I would say there are a lot of music projects out there in the crypto space, I would consider them all as partners and potential partners or like collaborators, rather than competitors at this stage, because the web three music industry is so small as we speak, and it will be grow growing much more. And I think there are a lot of ideas that need to sort of meld together to sort of create a perfect ecosystem. So our main competitor, I would say, is not a company, it’s the old-school way of doing record deals. So it’s the model we’re competing against. That’s what we want to disrupt. So historically, for you guys who don’t know the music industry, an artist signed a record deal with a record company, which basically gives away either forever or for a very long period of time, all the rights to the recording that they do. And then the record label gives back a tiny piece of royalty to the artist. And they normally, the label is not bad guys, they just do this, because it’s a good business model for them, particularly in the history. So what they do, is they invest in the artists, both with the money and marketing support, so they tried to break the artists through the noise. So what we’re trying to solve is basically these problems, we’re trying to give the artists the funds, they need to sort of get their product going, but also the market, it can promotional support, they need to cut through the noise. But instead of being like a traditional label, we use the power of the fans. So we use them for both purposes, basically bringing in the money and getting the sort of buzz out there. So that is what makes Colrite different, I would say and that’s what we believe could make us compete with these traditional models because we will have, we will not only offer the artists better terms, we will also offer the backers an opportunity to actually participate, which they don’t have in the traditional space. And we believe that strength is, is the thing that will make us successful and get more and more of these artists to sort of join our model rather than the one.
Spicey | OIG:
And, you know, on the topic of the traditional record label business model, like you said, it’s not that they’re bad, It’s just it’s very lucrative and it’s in their best interest to structure their contracts this way, and it just hasn’t changed. And just like, you know, other parts that the blockchain industry is touching, it’s pretty much revolutionising an evolving key aspects to bring traditional industries into the future. And on that topic, how is Corite changing its business model? To match that energy? Because you went into it with regards to the backers and the fans, but also within Corite how’s that going to make a difference for your business model?
Mattias | Corite:
Yeah, but I think it’s in the history, the record labels, they had basically a monopoly on all aspects of the value chain from like production to distribution to marketing and funding. And that has, over this revolution over the 20 years, first game production, so everybody can do a song on their laptop. Right now, you don’t have to hire a studio with label money. And then comes distribution, Spotify, and the others just take away the hassle of making CDs and put them into stores. And then what’s left for the record label is basically funding and marketing support. And they do that and they’re doing pretty good. But as you know, marketing changed a lot. For the last 10 years now, with social media, you need to build your own audiences, you need to have your own communities. And the artists that are most likely to break today are the guys that already made themselves famous on platforms like Tiktok, and others. And that’s what the that’s the artists the like labels are signing right now. They already have to sort of, on your own, take yourself to that kind of level. And what we think is that then you basically don’t need the label anymore because you already did the work. And then why not use your community instead, to solve your problems. So I think that it’s kind of natural for us, by doing so we don’t need that kind of percentages that the record labels normally took because they did a lot of work 20 years ago, nowadays, they don’t do that much work, but they still have the kind of same deal structure. So I think we will compete by just offering the artists better margins and offering both the artists the better margins and also the fans to participate. That are the key components that make us different. And then looking at the other players out there in the blockchain space, I think most, most of them are focusing right now on creating new revenue streams on top of the streaming, which is about selling NF T’s and other types of stuff, I believe, I truly believe that’s a very good idea as well. So this is on top of this, this is what Corite will be doing as well like launching products, which is not only about streaming revenues, but actually adding value to the backers, and the artists, of course, over time, which could be different types of NFT’s in the shape of you know, digital merchandise, special community features, or whatever you can come up with. But that’s also where we want to play with this listen-to-earn model because that will be an entirely NFT-based project more gamified which makes it our platform in the future will be like a combination of reality, which is the streaming and the actual music, but also playfulness where people can play with the music and they can use it in different ways and maybe bring it with these NFT’s into other places like we’re doing the partnership we announced yesterday with a new Metaverse called Ultiverse. They have this idea of avatars running around in their Metaverse and they need attributes. So one of them being in the first NFT launch they added like in 300 NFT’s they will have like boombox, you know this old school tape recorder. And what we do in the first place, we will just fill that boombox with some music. So you can take music from the Corite platform, bring it into the next Metaverse and the artists instead of going to a radio station, they will have listeners in that meta space, which is pretty cool. And I think a bit more sophisticated version of that would be like think about it like a tape. Maybe you do with tape in Corite writes where you can stake all your song shares. And then all of a sudden you have a mixtape with all your music that you have shared interest with. And then you can bring that tape into whatever kind of Metaverse and you can play it and maybe get it into some club somewhere. And which is like taking the old school kind of features of the music industry into the new web three world because I think that is it’s the same thing as doing like, let’s STEPN is doing with the sneakers, right? Of course, you want to buy cool sneakers in the physical space, but now you can actually run and make money on STEPN and you can you want to have sneakers in that environment as well. So I think there are a lot of similarities that we try to look at both within the music space, but also in the gaming space. And whatever happens in the blockchain space to sort of create this kind of mixed models going forward.
Spicey | OIG:
For sure. And you know, mentioning the comparison of tapes, which I wonder how much of our users will actually remember a cassette tape, which is just, you know, a funny thing. But you know, the fact that you can validate it on the blockchain, and then you can, you know, have this added security and confirmation of, that artist's work being played at that specific time, really creates a world of possibilities. And then involving the creation and the NFT is, like you mentioned, that’s going to totally revolutionise how we look at music and how we purchase and exchange and do all those sorts of things. So very cool that you have a vision that involves that and that you’re welcoming to that feature. And really cool to see, and I can’t wait to see what you’re gonna do with that.
Mattias | Corite:
Pretty soon we will announce a couple of cool features in that sort of field, what you’re trying to do is basically engage that audience out there, of course, from an artist's perspective is protected by more stuff from the artist, because it’s about creating more revenues to the artist's community. But we need to do that with products that somebody wants to have. So it could be cool NFT’s but also we believe this activation, the fandom aspect of music has always been it’s fun to be part of a club that sort of tried to build an artist’s career. And if you could make some money during the way during so that never happened before. Because in the history you were always just following and you bought merchandise and you bought special boxes signed by the artist, all these things, could you make parallels into a web three environment, but in that space, if you bought the right box at the right time, maybe that box will be worth something in the end as well, which is, which is actually the case in the physical world as well. If you had like, if you’re really old, older than me, you would have been able to buy like a limited edition of The Beatles White Album, signed by Paul McCartney in mint condition 100 pieces, that piece will be worth a fortune today. So it’s not an NFT but it’s a physical element. And if that was done in an NFT today, let’s imagine that you bought your first song share from Ed Sheeran when he was like a street musician and you had one out of 100 NFTs based on that first performance on the street corner. At that point, it wasn’t worth anything it was probably you just give him some money because you feel felt sorry for the owner. And then all of a sudden 10 years later you’re one out of 100 people owning their First piece of Ed Sheeran, these things will happen. Because I think a lot of young artists on our platform and other platforms will create these kinds of things at a very early stage, and then all of a sudden, some of them will be huge. I love that kind of world. If you look on like 10 years from now, where everything is in the metaverse and the games and like people really buy stuff to where they’re to listen to their music, I would say it needs to become like a very important part in that environment. Because it’s like the background sound and your sort of soundtrack for everything. It describes who you are as a person that you can brag about it. And you can, you can basically use it for a different sort of personality, just like a profile picture, or today, I think music will be that kind of ingredient in this space going forward.
Twitter Community Questions
Spicey | OIG:
Amazing. Can’t wait to see it. So let’s switch gears here and move over to our Twitter questions. These are questions that were asked to our community a week ago, and we’ve collected some of the answers from our Twitter posts. And we’re going to ask these questions now. So we come here to question number one. And this person asks, one of the determining factors in the success of a project is the existence of a robust native token, what utility will Corite’s native token bring to its users?
Mattias | Corite:
That was a precise and great question. I would say, our token together with the fan Power is the core of the entire system ecosystem that we want to build. The first very natural utility that will come with a token when we get it listed is the possibility to stake it to get early access to all artist's campaigns on the platform, the same kind of way that you know, typical feature that American Express credit card uses for a live concert. So if you have a great campaign, and people were willing to get to it, if you have the Co Token and you always are secure, like fast access and first access for it, then the CO token will be a very integrative part in the listen to earn model going forward, it will be needed to sort of upgrade and mint NFTs, it will be needed to get certain VIP access is access to content and stuff. And most importantly, we will reward the most active fans and artists on the platform in a pro-rata-based model with the CO token. But the CO token will also need the fan power point system, which is the sort of the gaming point system that we will use to measure all activity on the platform. As I mentioned before, we will use a lot of missions and stuff like that to make sure that the fans are engaged. It could be simple stuff like following artists on Spotify, or other services, it could be listening to music on our platform or attending events on our platform. It could be sharing music on the fan social media, it could be creating or sharing playlists on streaming services, it could be purchasing NFTs, reviewing songs, or as in the ALAN Walkers case, the Unity campaign we did that could have been a great example. Because in that case, the fans were actually part of the music creation. So they did the whole song together with artists, all these activities will generate fan power, which will be handed out by the platform and the people and the advance that gains the most fan power will be into this kind of drops of CO token where we always will try to sort of incentivize the best backers to perform even better and, and play with us basically in this model to both grow the artist's careers, but also make sure that the music streams a lot and build a platform together. And finally building a platform together, it’s what we think is the cool thing with the whole blockchain idea. And I believe that the music business, it’s the true creators business where you have the greater significance of artists and the ones that love the music, which is the fence and we want to build a platform that is where all these guys are a part of the governance and have voting power. So of course, you will need CO tokens to get into that game and actually build the platform together with us. But these are the fundamentals I would say. And of course, we will add utility as we go along. And the more features, the platform will hold.
Spicey | OIG:
A truly remarkable amount of utility within that token, as you mentioned, it really is the basis of which users will use to interact with the platform. So very cool, very cool stuff. So Twitter, question number two, and this person asks, I saw that Corite offers users to create their own NFTs. Is it necessary to have any kind of deeper technical knowledge to create and design NFTs in your platform? or can any average user do it easily?
Mattias | Corite:
Very good question as well. I think before I get to it, I think it’s it touches upon one of the most important aspects of the whole platform because we’re in the music space and not that Many musicians nowadays know that much about crypto, which has been a lot of other questions around as well. And I think so every kind of feature we build, we always need to consider the fact that not that many people on our platform actually come from the crypto space, we need to sort of bring them on board and sort of, yeah, embrace them into the crypto family so to speak. But in regards to the things you can create on our platform today, actually, the only thing you can create is a campaign with song shares in the respect of blockchain, and that is super simple, everyone can do that. Of course, you need to have a song and you need to have a title. And you need to add some pictures and some ideas of what you want to use the money for. But if you have that, it’s super simple to set up a campaign and get it going. And then the backers can get their song shares onto the chain. And we believe when we launched these features around the lesson to earn, it will be the same kind of idea when you create NFTS on the platform. But of course, we will also in some cases, when we work with bigger artists, we will also help artists create more complex systems, like if you want to have like, yeah, great utilities and different kind of mechanics that that’s sort of super bespoke for each NFT. That’s something that we will help but general basis, we believe that you should be able to create as easy as it is today to distribute a song. That easy it needs to be to create an NFT over the time,
Spicey | OIG:
For sure. And you know, obviously having the platform provide help to those users will definitely streamline, that process for them. So very cool stuff. And Matias, did you have a couple of questions that you selected from Twitter as well? Yeah,
Mattias | Corite:
I thought it was a lot of brilliant questions, actually. So let me bring up some of them. Yeah, one… I’m so proud of this, I need to and when somebody asked about it, I need to talk about it. The question is: I’m very, very excited to hear about the Alan Walker fan campaign on Corite. What is this? Could you please tell me some more. And yeah, unfortunately, I would say when this is recorded, the Alan Walker campaign, the first Alan Walker campaign is already fully funded, it went pretty fast. So we got ourselves around 3000 backers in a very short amount of time that supported this campaign. And of course, that’s because Alan Walker is a huge artist with a huge community and attracted a lot of attention. But where you don’t have to be sorry, you can come back, because we will do more stuff with Alan in the near future. So just sort of follow us on social and all the announcement channels, and we’ll tell you all about it. But in this campaign, I just it was a pretty straightforward Corite campaign where the artists set up this campaign. But in this case, it was all about generosity from Alan. And as you know, Alan probably doesn’t need that much money. Instead, he wanted to give back to his community. So what it did was, that you could only invest one up to $10, to participate in the song unity, which is a song that Alan created together with his workers, as he called these backers. So now, not only a couple of 100 workers have been part of the creation of the song. Also, now we have a couple of 1000 people that as part of the financing and the marketing, sort of an army to get this song, on to the streaming platform. So this is the first time Unity will be released commercially. And that will happen. But stay there, we will get back to you with more Alan Walker comm campaigns shortly.
Spicey | OIG:
I mean, Alan Walker, like just to, you know, touch briefly on that he is a huge artist, so to have him, you know, it will be an integral part too, you know, growing your, your, you know, core rights fan base as well and providing visibility on the platform as well. So very good to see that we have big names that are already participating with Corite.
Mattias | Corite:
Yeah, that's true. So I think that’s the way for us to both attract a lot of new backers to the platform, of course, but also show an example, because if an artist like Alan, with his background and his success, is willing to use our service to engage his audience, I hope and I truly believe that a lot of other artists will follow his lead, basically. So that’s, these are the type of campaigns you will not see every day on Corite. But we will do this kind of hero project to show and sort of tell a bit more about the future and what we can help with. It’s super important. And yeah, and I’m very proud of that one. So we’ll get to that. To that point. There’s another question here And the question is, I read Corite aims to become a music platform for a large global audience with millions of artists and fans. However, the vast majority of artists and music lovers don’t really understand blockchain. May I know how you intend to bridge that gap for such people or users? And I think that’s the key quick question, I recently read that 5% of the total population has a crypto wallet, which on one end is pretty impressive. But with that number, if you look at a traditional like product development curve, it will take probably in this fast space is in one year or so it’s probably 10%. And then after that, it will be mass market. So I think we have the time will work in our favour. But still being pretty early stage, we need to make sure that we bring on these people from the Fiat world into the crypto space. And our strategy is to offer both solutions right now. So you can today you can go into Corite. And you can invest with normal dollars using PayPal or any credit card or whatever. And we believe it’s important because then you bring them into the sort of core functionality. And then when we launch features that really need blockchain technology on top of that, then it becomes obvious even for these guys to sort of create their first wallet and just join the ride. And we also will try to make it as simple as possible. So for instance, we’re integrating like custodial wallets and all these kinds of features that will make it total hassle-free to join the ride and get to go in and basically what I believe we need to show for these people that not, that’s not into crypto yet, we need to show why they should, because they’re they haven’t been joined so far. But with new features and new opportunities, they will and we’re betting on a long term here. So it’s not important for us basically what happens, of course, it’s important what happens in the short term. But this idea is a long-term vision. And I believe these kinds of features will be the features, products and platforms that run this music business within like five to 10 years. So it’s a long kind of process. But I think from our end, we’re really keen on bringing a lot more people on board to this blockchain drain.
Spicey | OIG:
For sure. And you know, as you mentioned, it’s a long-term play, you know, it’s gonna take a lot of time, especially, to really what we’re doing is we’re disrupting the status quo. And you know, for many years that nobody has attempted, while many have attempted to disrupt the status quo, and many have failed. And now we’ve come to a point where it’s truly happening. And we have a real good shot of revolutionising the space and evolving into the future of music and an artist’s recognition. So very, very cool stuff. Did you have another question there from Twitter?
Mattias | Corite:
I think this is this AMA session is supposed to be like sales presentations from products. But I really want to touch upon a tougher question that I got: I understand that once an artist runs a campaign and raises the funds, a song by the artist will be released and the sponsor will make a profit. But if the song doesn’t get enough attention and doesn’t generate revenue, does that mean that the sponsor will not make any profit? Like, yes, that is the brutal truth? Of course. Yeah, the rule of thumb in the record industry is basically one out of 10 songs, or even 20 songs will make the make it and that needs to cover for the rest. So it’s kind of tough business music is high risk. It’s like crypto investments like sometimes you win, sometimes you lose. What we believe, with our platform is that correct is not the platform where you should put your money to sort of invest for your next swimming pool. This is a platform where you should put your money to play with them for the fun of it. And sometimes if, as you said, it takes the Ed Sheeran example, if you find that guy, and you have the ear to listen to that song, yeah, this is really great, that has potential and it actually cut through the noise and make a fortune, of course, you will make money on that. But it will be cases where you pick a song that you like, and for some reason, it doesn’t make it to the top and then you will always get some money back because for every stream that streams on Spotify, there will be some sort of fraction of $1 coming back but maybe you will not make the fortune or maybe even not will make pay back but what we have learned during our pilot period is that even when they don’t make all the money back, they take the money they got and they put it into another one because they liked the fact that they’re part of the project and they part of the industry. And so so that’s it’s a kind of tough question, but you shouldn’t believe that music is like everything else. Some win some lose. That is the case but we believe it We make it fun enough, it shouldn’t be worth these, like, if you put in like $30 to be part of the project, potentially you can, you can gain five times the money, but also, you would be prepared to lose it. But you should have been having a fun ride all the way and played with it. So that is the brutal truth to answer that question.
Spicey | OIG:
Yeah, and you know, having that brutal truth is necessary to understand the playing field that you users and as well as artists will be on. And it’s not to say that it’s a bad thing. I mean, like you said because it has a gamified aspect to it. The point is to make it so that you want to keep jumping in. And to continue and to become consistent with your attempts, for example, at creating good music the from the artist's perspective, as well as it’s in the best interest of the fans to provide that support and jump in on those up-and-coming artists because you just don’t know which one out of that one out of 20 will be a hit. Right. So it’s I think it provides a lot of utility to all parties involved. And that’s great, that’s a great way to put it. So, Mattias as we wrap up here, could you tell us a little more about your roadmap and your achievements to date? What are you most proud of? And then also looking to the future? What are you most excited about?
Mattias | Corite:
Yeah, that’s good questions. Yeah, well, what I’m most proud of so far, I think we’re I’m proud of the team that we managed to both build this platform to what it is today, we managed to release over 250 campaigns with artists already. And basically, all sizes from Alan Walker down to the smallest up-and-coming. I think we have pretty much concluded that this fan-funding model works. So we are able to raise money for every artist that has great music. So every artist out there, please join the platform, because this is a great opportunity. I’m super proud about that. And also proud that we managed during the last year to get this blockchain project up and running. So just two weeks, three weeks ago, we launched our first beta version onto blockchain, meaning that these song shares now ended up and it’s up on chain. So it will be there forever and ever. And it’s also possible from a couple of weeks ago to invest with cryptocurrency. And this is the first step of our journey into this space of blockchain. And of course, yeah, once again, I’m so proud of this collaboration with Alan Walker. And I think that definitely will lead to both more projects together with him, but also to other bigger projects. For us going forward. What I’m looking forward to is, it’s a bunch of things, I would say, Yeah, mostly to help more artists, them and backers to sort of get along with each other and engage in different campaigns. But we have a token listing, hopefully in the very near future, but the market situation right now is pretty tough. So we’re really, we want to sort of make sure that we don’t do any stupid things here. But that is important for us. Because with the listing, the opportunity comes with a CO token and what we talked about earlier, and all these gamified features that we’re currently working on. So these are things that over this year, in the next 12 months, we will just add on features to this play, listen to earn model that we’re engaged in. And yeah, and we will do a bunch of other cool projects in the near future as well. We have very interesting AI-driven NFT projects around music festivals, which will be launched in the Scandinavian very, very soon with a big partner. And yeah, we have some other artists' products as well. And also, we will do some initial steps toward this gamification model in the near future as well. So yeah, as you all know, who have been involved in crypto, things are moving very fast. So you need to sort of stay sharp and have the head on the road and run fast. So, but that will happen. So we have a lot of cool things coming in, in the near future.
Spicey | OIG:
For sure, you know, and as you said, things move fast. So, you know, for all our viewers today, where can they find out more about Colruyt?
Mattias | Corite:
Yeah, they think they should start with just sort of Corite.com, which is our service. And now, when we are live with the beta crypto beta, you can sign up with your Metamask wallet as well. And then you can get started and try your first fan investment and fan backing. I think that’s the best way forward. And doing so you will be part of the community and you will get all the information needed to move on further. Of course, you should follow us on Twitter, follow us on telegram, we’re doing all these announcements all the time and these kinds of sessions happen frequently as well. So we’re trying to sort of spread the brand, grow the community, but it’s easiest is just sign up and join the right
Spicey | OIG:
Awesome and to all our viewers today all the official links to Corite as well as OIG will be in the links In the description below, so be sure to check them out. And be sure to, you know, participate with corporate in the new age of streaming and, you know, supporting your artists within the music industry. I’m very happy to have you today, Mattias. And it was a pleasure speaking to you about Corite. We can’t wait to see what you guys do. And, you know, and we hope to have you on again.
Mattias | Corite:
Thank you so much. It was a pleasure. Thanks for having me.
